PMMProduct Marketing LeadJun 2025 → Jun 2026
Octant, Golem Foundation
Remote · Golem Foundation
- Built Octant's first user-analytics stack and cohort analysis, which helped redirect the V1-to-V2 campaign. 91.9% of active allocators migrated, representing 260 unique wallets.
- Helped grow @octantapp to 13K followers, 8M impressions, and 5% engagement in nine months through developer education, cultural content, and protocol explainers. A format and distribution redesign helped lift YouTube views about 3x.
- Designed governed AI workflows for content and market intelligence. Evaluation gates kept 27 of 30 content cycles above the faithfulness threshold, and the morning brief reached 97% accuracy.
- Worked between marketing and engineering to turn product releases into launch plans, organize Linear and GitHub workflows, and keep both teams aligned on what was shipping and why it mattered.
2025 → 2026
MarketingProduct Marketing ManagerJan 2024 → Jun 2025
noder.
Blockchain infrastructure · Remote
- Served as sole PMM for 18 months, shaping positioning and content strategy for developer and node-operator audiences.
- Built the competitive-intelligence practice and translated market shifts into updated messaging, sales materials, and campaign direction.
- Produced 30+ GTM assets across documentation, landing pages, pitch decks, explainers, and community content, supporting multi-million-dollar infrastructure deals.
2024 → 2025
MarketingGhostwriter for André PortilhoMay 2024 → Jan 2025
BTG Pactual
Head of Digital Assets, Brazil's largest investment bank · Freelance · Hybrid
- Helped define the ICP, content strategy, and narrative for Brazil's largest investment bank entering crypto through persona research, competitive analysis, and channel selection.
- Built a weekly research and analytics system that tracked competitors, audience signals, and performance by topic and format.
- Ghostwrote thought leadership, institutional explainers, and CT-native threads for the Head of Digital Assets, translating financial and crypto mechanics into clear copy.
2024 → 2025
MarketingSocial Media ManagerJan 2023 → Jan 2024
Ankr
Web3 infrastructure protocol · Full-time · Remote
- Maintained the editorial voice for a Web3 infrastructure protocol: daily content coordinated with engineering on RPC nodes and DePIN.
- Ran ICP-led social strategy and reported performance to leadership weekly, turning audience signals into editorial and distribution decisions.
- Managed community across Discord and X, translating infrastructure mechanics into technical content for developers and clear education for broader crypto audiences.
2023 → 2024
PMProduct Manager, Market IntelligenceJul 2019 → Jan 2023
Grupo Flow
Market intelligence · Part-time · Remote
- Built the market-intelligence practice from scratch, tracking competitor GTM, positioning, and messaging changes.
- Owned roadmap prioritization with operations and management, turning market signals into product decisions.
- Kept leadership, communications, sales, and product aligned through a shared competitive view and recurring briefings.
- Turned technical capabilities into differentiated positioning and enablement materials, including executive briefings, analyst presentations, and sales playbooks.
2019 → 2023
MarketingGrowth, Content & Writing2011 → 2019
Early career · agencies & brands
Rio de Janeiro · full-time, agency & freelance
- Worked across growth, content, and copy at R&D Marketing Digital and Arte de Viver Brasil.
- Published 50+ client articles and used SEO to take content to Google's first page.
- Built the foundation across copywriting, editorial strategy, UX writing, funnel analysis, and organic growth that now supports product marketing work.
2011 → 2019
