Gabriel Abreu / 2026
Product marketing for complex products
I turn technical detail into clear positioning, useful go-to-market systems, and stories the market can act on.
Octant · BTG Pactual · noder. · Superteam
Product Marketing Manager + AI systems
Product marketing manager + AI systems
I run the full PMM stack: GTM strategy, positioning, competitive intel, stakeholder narratives, and product education (explainer videos, docs, SEO/AEO), plus the AI systems behind it. Autonomous agents handle research and drafting; I own the eval gates and the call on whether the output ships.
Fifteen years in marketing built a feel for what lands. Five years in crypto built the reflex to ship before the brief is perfect. The scarce skill in 2026 is judgment: which problems to automate, how to write briefs engineers and AI can build on, and staying in the driver's seat from idea to production.
Selected work
Work across story, systems, and adoption
#ProjectSummaryRoleYear
001
Octant V1-to-V2 Migration
Built the analytics and cohort view that showed where users dropped out, then helped redirect the campaign. 91.9% of active allocators migrated, representing 260 unique wallets.
Marketing
2026
→
002
AI Marketing Operating System
Mapped research, drafting, review, and distribution into governed AI workflows. Evaluation gates kept 27 of 30 content cycles above the faithfulness threshold; the morning brief reached 97% accuracy.
AI · PMM
2026
→
003
noder. Infrastructure GTM
Sole PMM for 18 months. Built positioning and 30+ GTM assets for developer and node-operator audiences, supporting multi-million-dollar infrastructure deals.
Marketing
2024
→
004
Social & Content Growth
Built a three-segment organic content strategy across developer education, culture, and protocol literacy. Helped reach 13K followers, 8M impressions, and 5% engagement in nine months; YouTube views grew about 3x.
Marketing
2026
→
005
BTG Pactual Crypto Market Entry
Helped define the ICP, competitor analysis, channel strategy, and narrative for Brazil's largest investment bank entering crypto. Ghostwrote thought leadership for the Head of Digital Assets.
Strategy
2024
→
006
Product Education & Discoverability
Published 50+ articles and built technical explainers, docs, whitepapers, pitch decks, and GitHub READMEs. Took content to Google page one and built an AEO program designed to earn citations.
Content · AEO
2026
→
007
Pari-Market
Built and presented a Solana devnet prediction market where cryptographic proof settles outcomes, so users do not have to trust an administrator. I owned the product story, technical build, and demo.
Solana · Build
2026
→
008
Hedwig
Backed by a Solana Foundation grant. Hedwig lets Solana teams grant roles, not keys, to wallets, programs, and agents, then set expiry, revoke, or verify access onchain. The Rust and Anchor devnet program lets other Solana programs verify roles instead of rebuilding access control.
Solana · Rust
2026
→